SIG Blog

Cuando se trata de elegir productos, el embalaje es importante. Es el primer punto de contacto real para los consumidores y establece el tono para toda la experiencia de la marca. Es por eso que es muy importante que las marcas consideren no solo si tienen el embalaje adecuado para su producto, sino también si la primera impresión que da es correcta.

In part five of our Innovation at SIG series, we see how SIG united observation, ideation, prototyping and testing to create its innovative on-the-go pack – combismile In part four of our Innovation at SIG series, we...

In part three of our Innovation at SIG series, we look at how innovation really starts to take shape through generating and exploring ideas In part two of our Innovation at SIG series, we saw how the first crucial st...

In part two of our Innovation at SIG series, we look at the first crucial stage of packaging innovation – observing and discovering real consumer needs In part one of our Innovation at SIG series, we saw how innovati...

In part one of our new Innovation at SIG series, we explore why real innovation isn’t simply invention but a process requiring clear structure and consistency How do you innovate? How do you turn ideas into a reality...

With consumer eating and drinking habits constantly changing, we look back at some of the new SIG-packed products designed to meet today’s big trends. As in any consumer industry, food and beverage producers are drive...

The hunger for superfoods is growing globally with consumers driving a demand for nutrient-rich products offering perceived health benefits Superfoods. Few food terms have caused quite so much craze and controversy bu...

In part six of our Co-Creating the Future series, we explore how GE Digital has enabled the digital transformation of three leading industrial companies In part five of our Co-Creating the Future series with GE Digit...

It’s a proven science that emotions drive purchases but brands that create a strong emotional connection stand to gain loyal and long-lasting customers What makes a product successful? Ask 10 marketing experts and you...

An SIG carton pack might look simple but innovation is packed into every single one with our range of unique protective structures Every day, millions of people consume SIG carton packs. We know that many won’t stop t...

Where did this product come from? It's a simple question that's fuelling a new era of fully transparent and traceable products. We explore how Consumers want to buy healthy, quality food they can trust. They want to k...

En el primer tema de nuestra serie VISÃO (VISIÓN), Markus Boehm, Director Mundial de Mercado de SIG, analiza qué significa realmente la innovación y la diferenciación de productos para los fabricantes, ahora y en el futuro.