Growing in a greener future
To round-up our Plant-based Shift series, we recap our key insights on the ever-growing market for plant-based dairy alternatives
Throughout our Plant-based Shift series, we’ve looked into the history of plant-based dairy alternatives and how this once niche market has grown into a global, billion-dollar industry. We’ve also taken a deep dive into the consumer groups driving this demand – and why – as well as the products proving popular. In case you missed a story, here’s a round-up of the whole series…
The rise of plant-based
An increased focus on health, a shift towards vegetarian and vegan diets, and more awareness of the environment. These are just some of the factors which have driven the plant-based movement. And as this segment grows, with more and more products entering the market, the plant-based shift is fully underway.
Tracking the boom
How exactly did plant-based dairy alternatives grow from a niche market to a billion-dollar industry – one that’s expected to be worth $21.52bn by 2024? Changing dietary trends, an increase in people with milk allergies, urbanisation and a growing global middle class are all playing a major role.
Who’s fuelling demand?
Who are millennials and Generation Z? And what’s prompting them to switch to plant-based dairy alternatives? Each group is adopting healthier lifestyles – both for their own wellbeing, and for the good of the planet. And with such immense buying power, producers need to be prepared to meet their demands.
The potential of plants
As demand for plant-based products, especially those in the dairy alternatives segment, keeps on growing, where can we expect the market to go? What are consumers craving? And how can producers create new and exciting products to stay competitive? We explore how to stand out and stay fresh for the future.
Want to learn more about the potential of plant-based dairy alternatives? And see how SIG’s innovative packaging can help you expand in this fast-growing market? Get in touch or take a look at our beverage packaging solutions that are perfect for your plant-based products.
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- novembre 18, 2020