Tag: Consumer
juillet 17, 2019
Se connecter aux consommateurs conscients
Dans la deuxième partie de notre série Connectez-vous à la nature, nous explorons les enjeux mondiaux qui préoccupent les consommateurs et comment la durabilité peut mener à un plus grand engagement pour la marque
juillet 05, 2019
Être transparent sur la durabilité
Dans la première partie de notre nouvelle série Connectez-vous à la nature, nous voyons pourquoi il est plus important que jamais pour les entreprises de montrer qu’elles soutiennent la durabilité
janvier 18, 2019
Un nouveau niveau de commodité
Entre les aliments à emporter et les préférences haut de gamme, toute une nouvelle génération d’aliments et de boissons pratiques modernes est en train d’émerger
décembre 20, 2018
Trends to watch in 2019
From more adventurous eaters to snack-hungry consumers, we put the spotlight on five of the biggest food and drink trends to watch in the year ahead As another year nears, all industry eyes will be looking to the top...
décembre 11, 2018
Innovation with a smile
In part five of our Innovation at SIG series, we see how SIG united observation, ideation, prototyping and testing to create its innovative on-the-go pack – combismile In part four of our Innovation at SIG series, we...
décembre 06, 2018
Tested to perfection
In part four of our Innovation at SIG series, we explore the final stage in SIG’s structured innovation process – prototyping and testing to find the winning concept In part three of our Innovation at SIG series, we...
décembre 04, 2018
Turning insights into ideas
In part three of our Innovation at SIG series, we look at how innovation really starts to take shape through generating and exploring ideas In part two of our Innovation at SIG series, we saw how the first crucial st...
novembre 29, 2018
What consumers really want
In part two of our Innovation at SIG series, we look at the first crucial stage of packaging innovation – observing and discovering real consumer needs In part one of our Innovation at SIG series, we saw how innovati...
novembre 27, 2018
Why innovation needs structure
In part one of our new Innovation at SIG series, we explore why real innovation isn’t simply invention but a process requiring clear structure and consistency How do you innovate? How do you turn ideas into a reality...
novembre 20, 2018
On trend for every occasion
With consumer eating and drinking habits constantly changing, we look back at some of the new SIG-packed products designed to meet today’s big trends. As in any consumer industry, food and beverage producers are drive...
novembre 15, 2018
Seeing through the supply chain
With calls for industry transparency growing, SIG’s Senior Product Manager Digitalization & Automatization, Ayed Katrangi, discusses its impact on the supply chain Why are we seeing a greater need for visibility i...
novembre 09, 2018
Powering digital transformation
What is digital industrial? And how is it transforming our industry? Find out in an exclusive new report by GE Digital in partnership with SIG Rising costs. Shrinking margins. Ever-changing consumer preferences. There...