La Transition En Faveur Du Développement Durable
Dans la première partie de notre nouvelle série L’avenir durable, nous examinons les raisons qui poussent les consommateurs à s’intéresser au développement durable et ce que cela signifie pour les entreprises.
Les industriels ne peuvent plus ignorer l’évolution des modes de consommation. Plus qu’une tendance, il s’agit d’un changement profond auquel les entreprises doivent prendre part. Nous avons évoqué la mégatendance du développement durable dans notre série Saisir les opportunités et examiné l’enjeu pour les industriels de l’agroalimentaire.
Aujourd’hui, nous nous intéressons au moteur de ce changement : pourquoi les consommateurs souhaitent-ils consommer des produits durables ?
In today’s connected world, the effects of climate change, plastic pollution, and irresponsible consumption are amplified for everyone to see on every conceivable media and platform. Consumers can no longer turn a blind eye. They are reacting. Some are making lifestyle changes of their own. Others are wielding their buying power to make big corporations and organisations listen, ushering in an era of conscious and sustainable consumption.
The most vocal consumer segment among all, Generation Z, believes that the main drive towards sustainability has to come from big corporations rather than individually. They are willing to do their bit but expect companies to do theirs too.
Intent vs action: addressing the gap
Even though consumption patterns have evolved considerably to focus on sustainability, is everything really as evolved as it seems on the surface? Is the general populace fully committed to a sustainable lifestyle, or is there still a gap between intent and action?
It is true that consumers care about the climate and the effect their consumption pattern has, but they still want products and packaging manufacturers to take the lead. Although most consumers say that sustainability is a driving factor for choosing brands, a majority of them are not willing to sacrifice convenience to buy sustainably.
Today’s consumers are willing to support brands that they think walk the talk but are also quick to call out companies they don’t trust. In an era of social activism, it is vital to navigate the sustainability landscape with care and communicate effectively about the sustainability initiatives adopted by a brand. With one in four internet users saying that brand messaging has the biggest impact in guiding their views, building a sustainable brand identity is a must to be taken seriously by consumers.
First impressions matter
Being truly sustainable is not an easy feat, especially for food and beverage manufacturers. With every part of their supply chain under scrutiny, choosing the right partner is paramount at every stage of the value chain from sourcing and production to packaging and delivery.
However, packaging is the first impression of a product on a shelf. And its sustainability helps form consumer opinion. Even the most sustainably sourced product can fail to position itself as eco-friendly when wrapped in layers of plastic.
A look behind the scenes
Packaging is undisputedly an essential part of the food and beverage product lifecycle. And, at SIG, we believe that packaging must be sustainable at all times. However, it is important to recognise that each packaging type achieves different degrees and stages of sustainability.
In this series, we will deep dive into each aspect of sustainability in SIG packaging, examining what lies behind the claims and explore the associated challenges in offering certain types of sustainable packaging.
Don’t miss part two, where we’ll look at what the sustainability labels on packaging mean and how these labels are instrumental in fostering trust in consumers while showcasing a brand’s commitment.
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- mars 25, 2021