Making connections with packaging

With use of connected packaging growing, we set out to discover how consumers are really using it and what brands can do to unlock its true potential

With digital technology being integrated into almost every part of modern life, it’s clear the future of packaging is connected. And for food and beverage producers, it’s transforming the way they engage with consumers – enabling more information, experiences and trust.

But what do consumers really think about connected packaging? How are they using it and why? And how can it help brands develop better relationships? To answer these questions, we asked consumers how they view and interact with QR codes on smartphone-enabled packaging. 

We’ve collected the results in our exclusive Connected Pack report, which is available to download now. Here’s a taster of our findings…

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