Etiqueta: Consumer
julio 17, 2019
CONEXIÓN CON CONSUMIDORES CONSCIENTES
En la segunda parte de nuestra serie Connect to Nature, exploramos los problemas globales que preocupan a los consumidores y cómo la sostenibilidad puede conducir a un mayor compromiso con la marca.
julio 05, 2019
SER TRANSPARENTE SOBRE LA SOSTENIBILIDAD
En la primera parte de nuestra nueva serie Ligação com a Natureza (Conexión con la naturaleza), vemos por qué es más importante que nunca que las empresas demuestren que están apoyando la sostenibilidad.
enero 18, 2019
UN NUEVO NIVEL DE CONVENIENCIA
En un encuentro de demandas on-the-go y de las preferencias premium, está surgiendo una generación completamente nueva de alimentos y bebidas, preparados y modernos.
diciembre 20, 2018
Trends to watch in 2019
From more adventurous eaters to snack-hungry consumers, we put the spotlight on five of the biggest food and drink trends to watch in the year ahead As another year nears, all industry eyes will be looking to the top...
diciembre 11, 2018
Innovation with a smile
In part five of our Innovation at SIG series, we see how SIG united observation, ideation, prototyping and testing to create its innovative on-the-go pack – combismile In part four of our Innovation at SIG series, we...
diciembre 06, 2018
Tested to perfection
In part four of our Innovation at SIG series, we explore the final stage in SIG’s structured innovation process – prototyping and testing to find the winning concept In part three of our Innovation at SIG series, we...
diciembre 04, 2018
Turning insights into ideas
In part three of our Innovation at SIG series, we look at how innovation really starts to take shape through generating and exploring ideas In part two of our Innovation at SIG series, we saw how the first crucial st...
noviembre 29, 2018
What consumers really want
In part two of our Innovation at SIG series, we look at the first crucial stage of packaging innovation – observing and discovering real consumer needs In part one of our Innovation at SIG series, we saw how innovati...
noviembre 27, 2018
Why innovation needs structure
In part one of our new Innovation at SIG series, we explore why real innovation isn’t simply invention but a process requiring clear structure and consistency How do you innovate? How do you turn ideas into a reality...
noviembre 20, 2018
On trend for every occasion
With consumer eating and drinking habits constantly changing, we look back at some of the new SIG-packed products designed to meet today’s big trends. As in any consumer industry, food and beverage producers are drive...
noviembre 15, 2018
Seeing through the supply chain
With calls for industry transparency growing, SIG’s Senior Product Manager Digitalization & Automatization, Ayed Katrangi, discusses its impact on the supply chain Why are we seeing a greater need for visibility i...
noviembre 09, 2018
Powering digital transformation
What is digital industrial? And how is it transforming our industry? Find out in an exclusive new report by GE Digital in partnership with SIG Rising costs. Shrinking margins. Ever-changing consumer preferences. There...