Aspen Beverages and SIG partner on cold brew coffee

Aspen Beverages heats up with cold brew bag-in-box

SIG is about longstanding partnerships. We build on our relationships, and many of our most innovative packaging solutions come from helping existing customers enter new markets and achieve previously unexplored goals.

For over 20 years, Aspen Beverage Group, now part of Finlay's, has excelled at creating custom beverage solutions for its customers, specializing in coffee and tea concentrates.

Cold brew coffee has been around for over a half century, but its popularity has soared over the past 3 years: 66% of millennials have tried or drink iced coffee drinks versus 34% of Gen Xers, and the cold brew market has grown 580% between 2011-2016. Consumers are increasingly turning to cold brew through local coffee shops, ready-to-drink applications, and coffee concentrate options for at-home or retail use.

The challenge: responding to rapidly changing consumption trends

Aspen Beverage looked to us to help expand its market; they've trusted SIG to deliver the highest quality bags, connectors, and tap systems for its various coffee products, so working together to develop cold brew concentrate packaging options was an obvious choice.

Although we've worked together in the past—and this market isn’t new to Aspen—the rapidly changing landscape of cold brew means we often work together to meet new and changing demands, both for products that go directly to consumers and for institutional settings. The challenge always remains to stay one step ahead.

The solution: a system that endures

Our bag-in-box system has worked well for all channels of Aspen products. Bag-in-box is an easy-to-use format for at-home drinkers as well as foodservice environments; bagged cold brew concentrate remains fresher longer in our patented films. With our system of fitments, connectors, and tap systems, Aspen can confidently sell cold brew products to wholesale customers and know their coffee will be represented well.

Bag-in-box also makes systems within Aspen, like packaging and transport, easier to navigate: "If I am packaging something in a glass bottle, if I want to pack a truckload, I have to have a truckload of glass bottles. But if I go into flexible packaging, it may be one pallet of flexible packaging is enough to make an entire truckload of product," says Chad McNair, CEO of Aspen Beverage Group.

The result: cold brew streamlined

Aspen's cold brew system, designed around bag-in-box packaging, has significantly streamlined the brand's coffee delivery service.

If you're still unconvinced, consider how our packaging solutions can impact your business's supply stream. SIG's flexible bag-in-box and stand-up pouch packaging solutions:

Have a smaller packaging footprint that saves space
Maintain a better product-to-package ratio, allowing you to pack more product with less material
Have better cube utilization, making them easier to ship and store
Collapse as they're used, leaving minimal package waste
Make it easy to "get it all out" of the package, reducing product waste
Remain BPA-free
Are designed with strong film structures and seals, empowering an ability to sell and ship your products via ecommerce

Please browse our product library to see SIG's coffee and tea-related products. You can also contact us with questions or to inquire how we can build a packaging solution tailored to your needs.