You scanned me!
Maybe you finished the internet, maybe I’m the replacement for reading the back of your shampoo bottle, or maybe you’re genuinely wondering what happens when you rethink packaging.
Either way… you’ve come to the right place.
Do we need to rethink packaging?
We all need to reduce waste, conserve our resources, and tackle climate change. Innovative food and beverage packaging (like yours truly) plays an important role in achieving these goals. By picking me up today, you’re helping to reduce plastic use and lower carbon emissions compared to plastic bottles and other packaging (take a look). But enough about you. Let’s get back to me.

I' m simple by design
It’s important to renew yourself if you want to stay relevant in the packaging business. Luckily, most of the materials used to create me are renewable, with the wood sourced from FSC™ certified responsibly managed forests where trees are replenished. In fact, for every hectare of forest used to create me and my friends, my producer SIG, is working to restore, protext , or improve one additional hectare.
And with WWF Switzerland, they're supporting projects in Thailand, Mexico, and Malaysia that make a real difference where it matters most.
I’m also designed for circularity, where collection for recycling is in place. Moreover, I’m aseptic, which means the product inside me has a long shelf life and can be stored without refrigeration or preservatives. This helps to protect the nutritional value of my contents and reduce food waste.
Some call me a modern-day hero - I wouldn’t go that far. (But you can).


I am designed to be recyclable and the materials I am made of can be used to create new paper packaging where collection for recycling is in place.

I am mainly made of renewable paperboard.

The trees I am made of come from FSC(TM) certified responsibly managed forests and will regrow.

Throughout my lifecycle, I emit less CO2 compared to many other packaging types.
A certified tree-hugger
My paperboard can be traced back to the forest where it all started.
I’ve got the FSC™-certification (FSC™ license code: FSC™ C020428) to prove it. This is really cool since it ensures that the trees used are responsibly managed and can be regenerated while absorbing carbon as they grow. You’ll find that on average I’m made from about 75% renewable paperboard. And by 2030, I plan to reach over 90% by using even more paperboard - making the most of this renewable material.

Less layers.
More resources to go around.
Think of me as an onion. I have multiple layers, one of which used to be aluminum. But the people who invented me managed to remove that without removing my ability to protect my contents. This revolution means that I’m producing even less CO2. Even though aluminum was only 5% of me, it can equate to up to 25% of my total CO2 footprint[1]. By reducing the number of materials, I can contribute to a simplified recycling process.
[1] Compared with standard SIG packaging material for aseptic cartons, based on independent ISO-compliant life-cycle assessment. Data has been critically reviewed, for more info and the full study visit sig.biz

A round mindset in square packaging
I am available in many parts of the world. And wherever I am, it’s key that I am consistently being collected and recycled. In Europe, they often use near-infrared technology to sort beverage cartons from other types of packaging. My paperboard, polymer layers, closures, and other materials can be recycled into new products. And wherever this is not happening today, the industry that I belong to works hard to expand collection and recycling practices globally bringing my round mindset to all corners of the world!

Are we there yet?
Am I proof that we’ve reached the goal of a regenerative packaging system? Well, no! BUT…hang on. I demonstrate that SIG is taking big steps toward packaging that has very little impact on the environment and that they are continuously taking more steps toward their goal.
One day, I’ll be...
...removing more carbon from the atmosphere than I emit during my life cycle.
...made from endless renewable materials.
...fully and easily recyclable everywhere in the world.

Until we meet again
I don’t like to talk about it, but we will have to part ways at some point. The good news is that ‘my people’ are working on boosting collection and recycling rates so my high-quality materials stay in circulation. Even better, by 2030, I aim to be made from over 90% renewable paperboard by innovating my design to include even more of this renewable material. This will give me easier access to the paper recycling stream in regions where me and my packaging friends are currently not collected. So this is not goodbye.
This is where we say... Until we meet again!


Rethink all you know - Aseptic Carton
