Tag: Product differentiation
February 15, 2024
A roundup of category challenges
Milk or water. Food or alcohol. Depending on what is being processed and packaged, complexities in each category often vary. Get an insight into what our experts think in this roundup.
January 11, 2024
Packaging the future
From convenient, high-quality ready-made meals to plant-based snacks, how can today’s trends shape the packaging of tomorrow? Find out in our new series Food for thought.
December 14, 2023
What are the factors shaping packaged food?
The packaged food industry is on the upswing; however, it is not without its own set of challenges. Explore the top complexities facing this category.
November 02, 2023
What are the hurdles to growth in dairy?
Delve into the dilemmas facing the dairy industry as evolving factors add to the complexities in this well-established category.
October 19, 2023
What is so complex in packaging water?
Explore the intricacies of packaging water and get an expert’s insight on why this seemingly simple category isn’t that easy to get right.
September 07, 2023
What is priority in plant-based manufacturing?
Examine the top challenges that make plant-based a complex category to navigate despite its soaring popularity.
August 17, 2023
What makes food and beverage manufacturing complex?
In our new series Expert insights: category complexities, find out what industry experts think are some of the key challenges in food and beverage manufacturing.
November 10, 2022
What all does packaging do?
In the final part of Time Travel with Packaging, we revisit the varied roles packaging has played over the years and how it is an integral part of how a product or brand is perceived.
October 06, 2022
Packing a punch in branding
In part six of Time Travel with Packaging, we explore how packaging elevates brand perception and becomes an integral part of the brand story.
September 08, 2022
Evolution of info labels
In part five of Time Travel with Packaging, we look at how providing consumers relevant information can be key to building brand loyalty – and how such information has been dispensed over the years.
August 04, 2022
When packaging inspires taste
In part four of Time Travel with Packaging, we explore how instructional information on packaging has been pivotal in bringing about a shift in the consumer mindset when it comes to adopting new products.
June 30, 2022
When packaging brings value
In part three of Time Travel with Packaging, we explore how promotional offers on packs can make consumers feel valued.