Slow and steady wins the trace
How can brand traceability promote sustainability, help consumers improve their health, and ensure our industries operate under safer conditions? Read The Transparency Track part six for our series overview.
For a manufacturer to show consumers who they really are has become increasingly vital for success. So, what role is transparency playing in helping them connect to various markets and how has COVID-19 further boosted this movement? And how can manufacturers successfully introduce traceability into their supply chain?
Tracking the rise in traceability
Today, before a consumer bites into a snack or pops open a drinks carton, chances are they’ve put quite some thought into it. Who made the product, where did they source their materials, and is the packaging sustainable? With so many aspects to consider, exactly how can being more transparent improve your business?
Getting to know our food
To make sure consumers get all the information they want about your brand takes time and effort, so where should you begin? Innovative technologies such as AI and blockchain are now being used to monitor and track products from farm to fork, helping manufacturers improve overall quality and consistency – and create a loyal customer base.
Focusing on food labels
How important are nutrition labels, and how much opportunity do they give manufacturers to build a strong legacy and win over consumers? The answer is: a lot. So, with that in mind, how have these labels changed over the years, what do today’s consumers expect to gain from them, and how can manufacturers make them more engaging?
Sustainable storytelling
With people increasingly – and rightly so – taking much more interest in the environment, how can greater traceability help manufacturers show off their green credentials? Perhaps they could make clear which packaging components are recyclable. Maybe, they could use QR codes to direct consumers to their green directives. The list keeps growing …
Ready, set – engage
From beer packaging that turns into a boardgame, to instant noodle packs that can be scanned to give you access to recipes and nutritional information, what new and inventive things are manufacturers doing with QR codes and NFC technology to make themselves more appealing and accountable to consumers?
The traceability game
As the world continues to make technological breakthroughs, consumers will continue to demand more from manufacturers in terms of traceability. We’ve already seen some of the creative ways they have blended brand traceability and consumer engagement, helped in no small part by companies like SIG and ground-breaking solutions such as PAC.ENGAGE and PAC.TRUST. What comes next? We’ll have to wait and see …
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- November 04, 2021