A new era of packaging
In the final part of our Connect to More series, we look back on the possibilities of connected packaging, driving a new age of smarter, more interactive products
Throughout our series, we’ve discussed what connected packaging stands for, and what benefits it offers the food and beverage industry. We’ve also explored the possibilities connected packaging still has to offer – with a rapidly growing market and ever-expanding consumer demands leading to bigger and more adventurous innovations. Read our round-up below for an overview of everything covered so far…
The power of connected packaging
What three main categories of connected packaging exist today, and how can each be used to benefit both companies and consumers? We explore how brands and businesses are transforming their packaging with the likes of QR codes as well as NFC and RFID technology, and how the connected packaging market is growing.
Taking engagement to the next level
When it comes to being creative – and succeeding – which other industries can food and beverage producers turn to for inspiration? Take Sony Pictures, which turned to AR capabilities to make DVD covers come “alive”, or hair brand Indola, which is using NFC technology to inspire, inform and engage consumers.
Enhancing the experience
We explore the range of benefits connected packaging offers food and beverage producers. For some, it means a way to better communicate educational and technical information; while, for others, it’s opened up opportunities to improve customer loyalty – by allowing consumers to track the end-to-end journey of their product.
Connecting to the future
As consumers and industries become more aware of connected packaging, what does this mean for the future? With increasing investment in this technology, consumers are now seeing packaging that can help them with their sustainability efforts, or allow them to authenticate the goods they’ve purchased. And that’s just the beginning…
Get connected with SIG
With all this potential available, are you ready to make your products smarter and more connected than ever? Get in touch, or explore our range of Connected Pack solutions to help you unlock the huge rewards of connected and interactive packaging.
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- January 25, 2021