Tag: Consumer engagement
September 14, 2023
A roundup of consumption insights
As consumer preferences evolve constantly in response to both societal and personal considerations, it is vital to understand the pulse of consumer behavior.
August 17, 2023
What makes food and beverage manufacturing complex?
In our new series Expert insights: category complexities, find out what industry experts think are some of the key challenges in food and beverage manufacturing.
July 27, 2023
The top 5 consumer priorities
Food and beverage consumption patterns vary as per location. But which factors make the cut irrespective of where consumers are?
July 12, 2023
What is focal in food service?
Eating out and grabbing a takeaway is back to being the norm. So, what do consumers look for from their preferred food service outlets?
November 11, 2021
Making a multi-layered impact
In the first part of our Stand Out on Omnichannel series, we discuss the role of a unified approach for multichannel marketing and highlight three principles that can help your brand stand out.
November 04, 2021
Slow and steady wins the trace
How can brand traceability promote sustainability, help consumers improve their health, and ensure our industries operate under safer conditions? Read The Transparency Track part six for our series overview.
October 20, 2021
LIFE AS WE KNOW IT (NOW)
In our Navigating the Next Normal round-up, we look back on all the ways the COVID-19 pandemic has changed life for consumers and manufacturers
September 15, 2021
Trends to Norms: The Post-Pandemic Shift
In the fifth part of our ongoing Navigating the Next Normal series, we examine how multiple behavioural shifts and trends have evolved during the pandemic
June 17, 2021
Getting to know our food
Consumers want to know more. About everything. From what a product is made of, to the calorie content. Also on the list? Knowing where ingredients come from. In part two of The Tracking Transparency series, we discuss what this means for the food and beverage industry.
June 11, 2021
The power of omnichannel
In part two of our Navigating the Next Normal series, we discuss the effects of pandemic-induced digital acceleration on consumer behaviour and retailing.
April 15, 2021
Buying into a new world
In part one of our Navigating the Next Normal series, we discuss how consumption patterns and shopping habits have transformed in light of the COVID-19 pandemic. What trends have emerged, and how are global industries reacting?
January 25, 2021
A new era of packaging
In the final part of our Connect to More series, we look back on the possibilities of connected packaging, driving a new age of smarter, more interactive products