What all does packaging do?
In the final part of Time Travel with Packaging, we revisit the varied roles packaging has played over the years and how it is an integral part of how a product or brand is perceived.
The lure of packaging is real. Most of us are guilty of picking up a new, novelty product because we were intrigued by its pack. The plethora of unboxing videos on the internet stand testimony to how packaging is vital to user experience. Though this may seem like a relatively recent phenomenon, thanks to social media, the allure of packaging is anything but new. And in our Time Travel with Packaging roundup, we look back at how packaging has evolved as a tool to drive popularity of products and brands over time.
Packaging throughout history
From old newspapers and glass bottles to NFC tags and QR codes – packaging has evolved through history to play a vital role. Be it spurring interest before purchase or enhancing consumer experience after buying, the right packaging has the potential to influence buyer journey in many ways.
When packaging comes to play
Playful packaging is a great way to connect with your target group. From printed games on cereal boxes to mascots quoting fun facts and from digitally enabled chocolate boxes to gamified packs – how has fun and interactive packaging evolved, engaging with consumers over decades?
When packaging brings value
Most people love a good deal, especially in everyday products. No wonder on-pack promotions are so popular. From discounts and contests to reward programmes and freebies, what are the varied ways brands provide extra value to consumers? And how have on-pack promotions evolved with technology?
When packaging inspires taste
How-to instructions play a pivotal role in adoption of new products. And this was even more true at the turn of the last century when packaged foods took off. What lies behind the popularity of back-of-the-box recipes? And how is the delivery of these recipes evolving in the digital age?
Evolution of info labels
Information on food and beverage packs that we take for granted today wasn’t commonplace till the mid 1900s. So, what are the milestones in the journey to modern-day labelling? And how has on-pack info evolved in the digital age to include not only essential but also good-to-know facts?
Packing a punch in branding
Packaging and brand identity are often intertwined, making packs a vital component in the brand story. What are some of the brands that have stood out over time with their unique packaging elements? And how is technology further elevating the scope of storytelling via packs?
From then to now
Packaging has the power to connect with their users. And this power has been used beyond business motives to raise public awareness for social issues, including when photos of missing children were printed on milk cartons in the 1980s. Though, thankfully, we no longer have to rely on packaging for such critical messaging, packs continue to be vital for connecting with consumers. With technology like SIG’s connected pack solutions, manufacturers can foster that connection, both offline and online, creating an effective communication channel.
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- November 10, 2022