The packaging differentiator in drinking yogurt
Innovation with ambient drinking yogurt is at an all-time high, as we saw in the previous post. When a product has so much to offer, it needs to be supported by innovative packaging solutions and robust, flexible filling technology.
Packaging is a tangible connection that consumers have with a beverage and is an integral part of the drinking experience. In the competitive space of food and beverage, it also supports the manufacturers meet evolving consumer demands.
The product edge
If something is more important than the pack, it is the product itself. And a product like ambient drinking yogurt, requires precise control at every stage. The right packaging partner plays a crucial role in meeting not only stringent quality standards but also elevating the product. Take the SIG Drinksplus solution that enables the inclusion of real and natural food pieces, such as fruits, grains, and even fibers.
The advanced filling technology can pack higher viscosity products with both sedimenting and floating particulates, giving manufacturers the option to serve up exciting taste and textures that appeal to consumers.
A better experience all the way
The drinking experience matters to consumers, even helping build brand preference. And the packaging, with each of its components, adds to that experience. A shelf-stable aseptic pack, whether a spouted pouch or a carton, offers on-the-go convenience. Ergonomic details in the pack improve tactile comfort functionalities like resealable lids for convenience and wide straws for particulates.
“SIG Smile has two ways of opening – with straw and with cap. Straws make it easy to drink every last bit of particulates in the drink, and the cap is so convenient for on-the-go. You don’t need to finish the drink at one time. Just keep it in your bag and come back to it later. Consumers love this double convenience.”
- Michelle Liu, Head of Marketing APN
A sustainability-first outlook
In a recent survey, dairy leaders were asked about their primary concerns and sustainability was top of the list. In an industry that is constantly questioned about its sustainable practices, choosing packaging that will further their environmental goals is an obvious choice. And this is where we, at SIG, can help – with (FSC™ trademark license code: FSC™ C020428), varied-sized paper straws, tethered closures, and our most sustainable solutions portfolio, SIG Terra.
Standing out on the shelf with SIG
We understand the importance of brand differentiation for innovative products like ambient yogurt. Our complete packaging systems with a wide range of packaging solutions, materials, formats, and volumes ensuring you always find the right fit for your product and market. Talk to us to find out how we can collaborate with you to meet your exact requirement with our domain expertise.
Download our exclusive report to get a holistic view of the drinking yogurt market, including insights from our in-house expert. Hear her talk about the category’s growth in China and what lies ahead in our next and final blog of the series. Watch this space or just subscribe to our monthly newsletter to get the post in your inbox.
