How to deliver the right message
To stand out from the crowd means finding the best ways to showcase your brand. But how can you figure out what works best for you? Read on in our Stand Out on Omnichannel review.
Whether it’s in-store or online, there are a seemingly endless number of ways to present your brand to consumers. But with so many avenues to choose from, how can you both find your target audience and successfully grab their attention? Check out our series round-up for our recommendations and thoughts.
Making a multi-layered impact
To make an impact in today’s world, brands need to put aside the old ways of marketing and focus on new, more layered strategies. In our introductory story we highlight three key factors to consider in your omnichannel marketing journey and offer examples of how effective each can be.
Judging a product by its cover
Just how much of an influence can packaging have when it comes to a consumer choosing between your product and another? In part two of the series we speak to an in-house designer for a behind-the-scenes look at what goes into making the perfect packaging for both your products and your brand.
Getting to the point
Point-of-purchase marketing has become an everyday part of life, whether we walk by a promotion in our local supermarket or see a targeted ad online. But how can brands sell themselves to consumers 24/7 without coming across as pushy? And what new avenues are they exploring to get their messages across?
Make your sustainability story stick
To win over consumers, brands need not only promote their products, but their beliefs – especially when it concerns sustainability. However, with consumers paying more and more attention to how green they can be, how can brands get their story across in a genuine manner?
Finding your (social media) way
From Facebook to YouTube and everything in between, trying to narrow down the best social media platforms for your brand can be a struggle. In our final story, we highlight some of the biggest platforms around and discuss how you can determine which work best for your brand.
Channelling your message
As we become more connected, the ways in which brands and consumers interact will continue to grow and become more adventurous. And while we cannot predict the future in terms of what these new paths will look like, we can make things easier – by ensuring we have the tools we need to form a basic omnichannel marketing strategy. Catch up on this series and get yourself up to speed with all the other topics we’ve covered this year by subscribing to SIGnals Update, our exclusive bi-weekly newsletter.
- March 10, 2022