How embracing a feedback culture is driving growth, innovation, and employee engagement at SIG

Where did it come from?

Feedback has long been a part of professional development, but the idea of a structured feedback culture began to take shape in the late 20th century. It was then that organizations started recognizing the value of continuous feedback loops over the traditional annual performance reviews.

The benefits of a strong feedback culture

The advantages of fostering a strong feedback culture extend beyond immediate performance improvements. Employees who receive regular, meaningful feedback are more likely to feel engaged, motivated, and aligned with the company’s goals. At SIG, we have witnessed firsthand how consistent and constructive feedback can boost employee morale, increase retention rates, and drive innovation.

As Ken Blanchard famously said, "Feedback is the breakfast of champions."

Where is it now?

Today, at SIG, a feedback culture is deeply ingrained in our day-to-day operations. We have moved beyond the traditional annual review system to foster an environment where feedback is continuous, constructive, and focused on personal and professional development. Whether it’s peer-to-peer, top-down, or bottom-up, feedback at SIG is regarded as a critical opportunity to learn, grow, and enhance our collective performance.

What we currently do:

• 360-degree feedback: We have expanded our 360-degree feedback program to encompass all levels of employees, providing a comprehensive view of performance and areas for improvement. This inclusive approach ensures diverse perspectives are considered, leading to more balanced and fair assessments.
• Real-time feedback tools: Introducing digital platforms to enable immediate, actionable feedback, fostering timely growth and development.
• Targeted feedback training: Developing tailored workshops to refine feedback skills, emphasizing modern techniques and active listening.
• New feedback channels: Exploring innovative ways to streamline feedback processes, ensuring they are effective and accessible for all.

Our feedback culture promotes an open and inclusive environment where every voice is heard and valued. This inclusivity leads to better decision-making, more effective teamwork, and a stronger, more cohesive organization.

What’s next for feedback culture at SIG?

Our commitment to cultivating a robust feedback culture is ongoing. We are continuously refining our processes to ensure that feedback at SIG is timely, specific, and actionable.

These initiatives represent our proactive approach to enhancing our feedback culture, ensuring that SIG remains a place where continuous improvement and personal development are at the forefront of our operations.