SIG Blog

In our Food for thought series roundup, we look back at our discussions on the relationship between food and beverage products and packaging.

What food and beverage packaging is most popular among consumers, and why? Find out in part five of Food for thought.

In the world of packaging, materials are probably one of the most oft-discussed topics. Revisit our deep dive into some of the most popular materials.

Aluminum is everywhere, from spacecrafts to our kitchens. Let us explore the particulars of this popular metal and its role in the packaging industry.

What makes up your food and beverage packaging? How does each material differ? Get an overview of the most popular packaging materials in the introduction to our new series.

In the final part of Time Travel with Packaging, we revisit the varied roles packaging has played over the years and how it is an integral part of how a product or brand is perceived.

In part six of Time Travel with Packaging, we explore how packaging elevates brand perception and becomes an integral part of the brand story.

In part five of Time Travel with Packaging, we look at how providing consumers relevant information can be key to building brand loyalty – and how such information has been dispensed over the years.

In part four of Time Travel with Packaging, we explore how instructional information on packaging has been pivotal in bringing about a shift in the consumer mindset when it comes to adopting new products.

In part three of Time Travel with Packaging, we explore how promotional offers on packs can make consumers feel valued.

В нашей новой статье серии Time Travel with Packaging мы рассмотрим, как упаковка зачастую становится конкурентным преимуществом благодаря развлекательным элементам, которые привлекают внимание больше, чем практические аспекты.

Во второй части серии Сила омниканальности мы поговорим о дизайне упаковки. Какое влияние оказывает упаковка на потребителя и что делают производители для того, чтобы их продукты блистали?