SIG Blog

In the first part of our Stand Out on Omnichannel series, we discuss the role of a unified approach for multichannel marketing and highlight three principles that can help your brand stand out.

In our Navigating the Next Normal round-up, we look back on all the ways the COVID-19 pandemic has changed life for consumers and manufacturers

In part five of The Transparency Track series, we explore how and why manufacturers are using packaging to better engage with consumers.

In part two of our Navigating the Next Normal series, we discuss the effects of pandemic-induced digital acceleration on consumer behaviour and retailing.

In part three of our Connect to More series, we take a look at how food and beverage brands are reaping the rewards of connected packaging

In part two of our Connect to More series, we highlight brands beyond the food and beverage industry that are unlocking the potential of smart and connected packaging

To better reach and engage consumers, products now need to stand out in both the physical and digital worlds. We explore how with connected packaging