SIG Blog

As consumer preferences evolve constantly in response to both societal and personal considerations, it is vital to understand the pulse of consumer behavior.

In our new series Expert insights: category complexities, find out what industry experts think are some of the key challenges in food and beverage manufacturing.

Food and beverage consumption patterns vary as per location. But which factors make the cut irrespective of where consumers are?

Eating out and grabbing a takeaway is back to being the norm. So, what do consumers look for from their preferred food service outlets?

In the first part of our Stand Out on Omnichannel series, we discuss the role of a unified approach for multichannel marketing and highlight three principles that can help your brand stand out.

How can brand traceability promote sustainability, help consumers improve their health, and ensure our industries operate under safer conditions? Read The Transparency Track part six for our series overview.

In our Navigating the Next Normal round-up, we look back on all the ways the COVID-19 pandemic has changed life for consumers and manufacturers

In the fifth part of our ongoing Navigating the Next Normal series, we examine how multiple behavioural shifts and trends have evolved during the pandemic

Consumers want to know more. About everything. From what a product is made of, to the calorie content. Also on the list? Knowing where ingredients come from. In part two of The Tracking Transparency series, we discuss what this means for the food and beverage industry.

In part two of our Navigating the Next Normal series, we discuss the effects of pandemic-induced digital acceleration on consumer behaviour and retailing.

In part one of our Navigating the Next Normal series, we discuss how consumption patterns and shopping habits have transformed in light of the COVID-19 pandemic. What trends have emerged, and how are global industries reacting?

In the final part of our Connect to More series, we look back on the possibilities of connected packaging, driving a new age of smarter, more interactive products