SIG Blog

Innovation in beverages is a driving force behind the growth in this industry. Recap what is different in each beverage category in the roundup of the series.

In part six of Drinking Different, we explore the expanding world of ready-to-drink beverages. Which products are trending and what sets them apart?

In part five of Drinking Different we look at what’s powering up water as a product, from added ingredients to safe hydration.

In part four of Drinking Different, we check out the new and classic products in the dairy aisle to find what’s trending in dairy-based beverages.

Smoothies are thriving. Juices are experiencing slow growth. What trends are in the making for both categories? And who will win the consumer war?

In part two of Drinking Different we look at what’s different in the plant-based beverages market, from new product launches to future trends.