SIG Blog

In part five of our World of Water series, we recap all our stories so far, highlighting the growing potential and possibilities of packaged water

In part four of our World of Water series, we look at how you can offer packaged water drinks that reduce plastic waste and minimise your impact

In part three of our World of Water series, we take a look at why more consumers are switching from high-calorie, sugar-loaded sodas to beverages offering added health benefits like functional, flavoured near-water drinks.

In part two of our World of Water series, we look at why consumers are increasingly turning to more premium and responsibly-sourced water drinks

In part one of our World of Water series, we begin our journey into the evolving tastes and trends of water, exploring its ever-growing appeal as a product