SIG Blog

In the final part of Time Travel with Packaging, we revisit the varied roles packaging has played over the years and how it is an integral part of how a product or brand is perceived.

In part six of Time Travel with Packaging, we explore how packaging elevates brand perception and becomes an integral part of the brand story.

In part five of Time Travel with Packaging, we look at how providing consumers relevant information can be key to building brand loyalty – and how such information has been dispensed over the years.

In part four of Time Travel with Packaging, we explore how instructional information on packaging has been pivotal in bringing about a shift in the consumer mindset when it comes to adopting new products.

In part three of Time Travel with Packaging, we explore how promotional offers on packs can make consumers feel valued.

In our new series Time Travel with Packaging, we look at how packaging often becomes a differentiator through fun elements that engage beyond practical aspects.