A toast to success with Winesmiths
Partnering together
At SIG, we keep a close eye on industry trends and make sure to adapt our bag-in-box, pouch, and carton packaging to meet the needs of consumers. If a packaging solution—no matter how sustainable or efficient—doesn't work for consumers, it simply doesn't work.
Winesmiths is an Australian brand that grows, produces, and packages wine. Formerly a sub-brand under the Yalumba label, another noteworthy Australian producer, Winesmiths became a standalone line of fine wines in 2020. They make premium, vegan bag-in-box wine using locally-grown grapes and put quality above all else.
The challenge: slower sipping means freshness is key
Expanding their portfolio based on this, Winesmiths began offering a two-liter bag-in-box package for wine drinkers looking for premium wine without sacrificing shelf life. Due to the nature of a bag-in-box package format, the wine stays fresher longer, allowing for the wine to be enjoyed longer. With our patented bag-in-box barrier films and ergonomic FlexTap, both Winesmiths and their consumers can have peace of mind that their favorite wines are protected from degradation due to light and air.
“With Winesmiths, we wanted to disrupt the old ‘you get what you pay for mentality’. To shake up the category with a value offering that comes without compromise” says Jacinta Gibson, Marketing Manager for Winesmiths. “The 2L cask offers many benefits, but for us, its value uncompromised. We refuse to cut corners and deliver average. This philosophy is demonstrated through the craft, care, and attention to detail we give every aspect of our brand. From viticultural practices, through to winemaking and packaging, our goal is to bring to our consumers great wines, full of flavor and sealed without sacrificing freshness.”
The solution: Freshness without compromising quality
Winesmiths began expanding its portfolio and offering a 2L bag-in-box. With our patented bag-in-box barrier films and ergonomic FlexTap, consumers can know that their favorite wines will stay fresher longer. Casual drinkers can occasionally have a glass of wine without opening a bottle and worrying about the wine going bad.
"With Winesmiths, we wanted to disrupt the old 'you get what you pay for mentality.' To shake up the category with a value offering that comes without compromise," says Jacinta Gibson, Marketing Manager for Winesmiths. "The 2L cask offers many benefits, but for us, its value is uncompromised. We refuse to cut corners and deliver an average wine."
The result: “sacrificing nothing” throughout the supply chain
As a brand known to "sacrifice nothing" for the sake of quality, Winesmiths believes that motto applies to its sustainability efforts.
With flexible packaging, Winesmiths minimized its environmental impact: boxes are made from recycled content, while the bag-in-box holds the equivalent of 2.5 bottles of wine, but without the weight, raw materials, or greenhouse gases associated with the manufacturing or transport of glass bottles.
Find out how our flexible options can help you implement a sustainable, efficient packaging system.
Featured products
