The power of water
In part five of our World of Water series, we recap all our stories so far, highlighting the growing potential and possibilities of packaged water
Throughout our World of Water series, we’ve focused on all things water. We’ve explored its enduring and evolving appeal. We’ve seen how and why consumers are turning to more premium and responsibly-produced water products. And we’ve looked at the growing trend for functional and flavoured near-water drinks. Here’s a rundown of what we’ve learned…
Something in the water
The essentiality of water has always been clear. But it’s become much more than a natural resource. In fact, it’s long been marketed as a differentiated product with a unique and lucrative potential. And today, its appeal is stronger than ever with consumers still looking to packaged water as a natural and healthy choice.
The taste of nature
Natural water drinks are in demand with several factors at play, including a decline in popularity for high-sugar sodas and beverages amongst health-conscious consumers. And to stand out in this growing market, many brands have turned to premium water – focusing on provenance and purity together with premium packaging.
The functional frenzy
In recent years, the demand for functional near-water drinks has grown exponentially amongst consumers prioritising health. From fermented to protein-packed beverages, there’s now a plethora of products offering added vitamins, minerals and natural probiotics – and promising everything from beauty to weight-loss benefits.
A natural way to drink
Consumers aren’t only seeking natural and healthy drink products; they’re also considering how ethical and sustainable the packaging is. That’s why SIG offers packaging solutions that enable producers to create water products good for both consumers and the environment – from combidome and SIGNATURE PACK to paper straws.
The sustainable choice
Want a know more about why cartons are the right choice for the water category? Then check out our exclusive Packaged Water Report highlighting how carton packs are the perfect partner for water. Get your copy now by filling out the download form below.
What’s next?
Looking ahead to 2020 and beyond, all signs show that the trend for water will continue to grow and evolve. We’ll be covering its developments on SIGnals in coming months, so be sure to subscribe to our bi-weekly newsletter to get the latest stories sent straight to your inbox.
Want to know more about keeping up with the fast-growing water trend? Get in touch or take a look at our latest solutions for Product Innovation & Differentiation.
- April 02, 2020