Around the globe: what sets SIG apart?
In part four of our Market Watch series, we look at the top drivers that make food and beverage manufactures from around the world choose SIG as their packaging partner.
Though consumer preferences vary widely in different geographies and are often based on varied factors – from price sensitivity to sustainability awareness – the key drivers within manufacturing are very similar. Therefore, from meeting specific market requirements to keeping operational costs down and being more sustainable, there are several factors at play when choosing the right packaging partner.
Flexibility is foremost
Flexibility in manufacturing enables businesses to adapt, as required. In packaging, this can translate to filling multiple sizes, different formats, and a variety of products in the same filling machine – without compromising on speed or agility. SIG, with its unique filling technology delivers when it comes ensuring flexibility with minimum downtime. This differentiator is especially important to manufacturers in price-sensitive economies.
“Flexibility of filling different products with the same machine is what manufacturers really like about SIG. We have customers who use the same machine to fill condensed milk, cream, and liquid milk in different formats and pack sizes. Some customers like Nestlé prefer that they can easily offer different sizes in the same product and still remain price sensitive.”
Aline Silva
SIG Combibloc, South America
Sustainability takes precedence
With more consumers looking at sustainable alternatives for everything they buy, ensuring the environmentally friendly credentials of a product has become a priority for all industries. This is especially true of the food and beverage industry, with consumers looking at multiple aspects ranging from product traceability to packaging. As a frontrunner in sustainability, SIG offers a range of most innovative solutions that can aid manufacturers in their green journey.
“Being the first to offer latest sustainable options – and with innovative pack designs, too – sets us apart, especially for manufacturers who want to premiumise their offerings.”
Grigory Vikentyev
SIG Combibloc, Europe
Efficiency is core
Efficiency – in both process and cost – are vital for the success of any manufacturing business. With a waste rate of below 0.5% in high-speed filling machines that operate with minimal interruptions even when switching between pack sizes, SIG ensures operational efficiency with low waste.
“Keeping products affordable and meeting magic price-points while saving margins is crucial in the Indian market. Manufacturers here appreciate the flexibility and efficiency SIG offers with multiple pack sizes, high-speed filling machines, and low wastage.”
Benita Paul Nangia
SIG Combibloc, India
Innovation rules
Product differentiation plays a key role in attracting consumers, especially in developed markets. And this differentiation includes both product and the packaging it is delivered in. Consumers are looking for new tastes and nutritional benefits. But they also want convenience and are attracted by products that stand out on shelves. SIG helps brands differentiate themselves with not only eye-catching and ergonomic pack designs but also developing new products with packaging and technology innovations like Heat&Go and drinksplus.
“Differentiation in categories like nutritional, plant-based, value-added dairy, water etc. plays a big role. Packaging formats such as combidome and combismile are all about differentiation. And this is a big factor for the North American market, which is very different from others.”
Yasmin Siddiqi
SIG Combibloc, North America
Value-added collaborations for the win
With both end consumers and food and beverage production processes becoming more demanding, it is imperative supply chain partners not only have proven expertise but are also willing to put manufacturers first. At SIG, our entire portfolio of services and solutions is centred around making our customers succeed – whatever their specific challenge. In the next and final part of the series, we will take one last look around different markets SIG serves as well as the trends sweeping across them. To get that story and other insights straight to your inbox, subscribe to SIGnals update, our exclusive newsletter.
- October 13, 2021